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SMX West 2008: Matt Van Wagner

During SMX West in Santa Clara, Mike McDonald of WebProNews talked with Matt Van Wagner, the President of Find Me Faster. They discuss the current Microsoft/Yahoo situation form a paid search perspective.
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More People Comfortable With Mobile Banking
By Mike Sachoff

Mobile phone users are becoming more comfortable making banking and purchase transactions while on-the-go according to a new study from Harris Interactive.

The study found that 16 percent of mobile phone subscribers currently use mobile banking services, with 60 percent doing so at least once a week. Thirty-five percent of those who do not use mobile banking or buy on-the-go are interested in checking bank account balances and transferring funds using their mobile devices. Thirty-three percent said they would like to receive text messages from their banks.

Around 25 percent of mobile phone users with mobile access to the Internet use their devices to purchase goods and services online using a credit card. Twenty percent favored using their phones like a "mobile wallet" someday, with charges billed to their mobile accounts. Ten percent said they would consider wire transfers and stock trading using their mobile phones.

"Today's mobile devices are the springboard for a whole raft of services, with huge pent-up demand for mobile commerce capabilities," said Joseph Porus, vice president, Harris Interactive.

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