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| 03.27.08
Google Analytics Benchmarking Service
 By Rich Brooks
How do you compare to other Web sites in your industry?
It's fun and informative to review your Google Analytics reports to see how your Web site is fairing. Whether your traffic is going up or down, how people are finding you, what search terms they may be using, what your conversion rate is, etc. But a common question I'm often asked is "how do I compare to other nursing homes/psychologists/furniture makers?"
Until recently I've responded, "ummm...is that car on fire?" and then run away when they turned their head.
But now, Google Analytics, the free traffic reporting system from Google is offering benchmarking data so you can compare your results within your industry. The only cost...your soul!
Actually, just your data. And it's supposedly shared anonymously. (And if you can't trust a giant corporate with the motto "Don't Be Evil", who can you trust?)
Here's how you set up Benchmarking in Google Analytics:
Get a Google Analytics account up and running.
Click on "Edit Account and Data Sharing Settings" from the Google Analytics home page.
Choose "Share my Google Analytics data..." and then check off "Anonymously with Google products and the benchmarking service." Save changes.
Once that's done you can log into the Web site's analytics you want to benchmark. Under Visitors you'll now find Benchmarking (beta).
First step is to choose your industry:
Once you do that you'll see the benchmarking results for a number of reports Google is including in this beta version. (I'm guessing they'll add more later on.)
Continue reading this article.
About the Author:
Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and podcasts, and viral marketing. |
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