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SMX West 2008: Jim Sterne

Mike McDonald of WebProNews spoke with Jim Sterne of Target Marketing at SMX West in Santa Clara. Sterne has written 8 books on Internet marketing and the latest is about Web metrics.
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Disney Brings In $123 Million Via iTunes
By Mike Sachoff

Disney has made a projected $123 million in sales of video via Apple iTunes.

The estimate comes from comments that Disney CEO Bob Iger made at the Digital Hollywood Media Summit. Iger said Disney has sold 4 million movies and 40 to 50 million videos through iTunes, since it made content available on the service in 2006.

Silicon Valley Insider breaks the numbers down. "Pali Research's Rich Greenfield estimates that Disney is getting $14.50 for each movie sold through Apple. 4 million x $14.50 = $58 million."

"We estimate that Disney gets about $1.44 for each video it sells. 45 million x $1.44 = $64.8 million. Grand total: $122.8 million: In other words, a little less than 10% of the $1 billion digital revenue goal Iger has laid out for his company this year -- and a rounding error for a company that generated $35 billion in sales last year."

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