Hurting Or Helping Your Marketing Strategy By Owning Multiple Sites

Friday, March 21, 2008 by Mistlee

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Hurting Or Helping Your Marketing Strategy By Owning Multiple Sites

By Aaron Wall

Hurting Or Helping Your Marketing Strategy By Owning Multiple Sites: It's not about employee rights

Hey I rank #1 and own the exact match URL so I must be the guy, right? Well maybe (just don't ask Matt!)...but bonus good deal for me on getting the feature, other than some of the regretful out-of-context quotes that were attributed to me.

More recently, I was interviewed by a reporter from The Register named Cade Metz in When Google Does Evil, an article about the opaque world of AdWords. In the article I was referenced as a search marketing consultant, and the link points to

Call Today For a Free Domain Consult

Had that site not ranked for hundreds of AdWords related queries I would not have been asked to do the interview. But I just as easily could have moved the best content from that site over to this one. I appreciate the citation, but screwed it up on my end 2 ways:

wrong site: anytime featured articles from the mainstream media reference you it really helps if they mention your primary brand

weak reference point: there are about 100,000 search marketing consultants in the world. As long as thousands of people claim the same thing you do then your claim does not mean as much as it should. Anytime you talk to the media you want to promote a memorable identity. I had an easy identity when I was the author of the SEO Book, but now that I have changed business models I need a new identity statement for the media, and quick!

When you talk to the media do you make sure they reference the correct site? When you talk to the media what title do you claim that seperates you from the rest of your field?


About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.

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