Hurting Or Helping Your Marketing Strategy By Owning Multiple Sites

Friday, March 21, 2008 by Mistlee


Can't see any images? -!




Click to Play

SES New York 2008: Monte Cahn...
Monte Cahn, the CEO and Founder of Moniker, talked with Mike McDonald at SES New York about direct navigation traffic. Cahn says a study reports that...

Recent Articles

Tech Weekly Podcast: Feargal Sharkey on Music...
Aleks Krotoski is your host for the latest Tech Weekly. Joining her in the studio is Charles Arthur and Bobbie Johnson - and this week they bring you a rock legend - Feargal Sharkey. He's now chief executive of British...

Yahoo Leaves London for Switzerland
Yahoo, one of the world's leading technology companies, has intensified the debate about Britain's ability to hang on to big business by announcing it is moving its European headquarters from London to Switzerland....

SCi Entertainment Equity Plan Alarms the City
Shares in SCi Entertainment plummeted 24% today on news the company behind Tomb Raider needs extra cash after scrapping 14 computer game projects and running up heavy losses. It is cutting its workforce...

'Virtual Massage' Could Help Phantom Limb Pain
Amputees who experience strange phantom limb pains could gain relief through "virtual massage", scientists say. More than half of people who have had limbs...

03.21.08

Hurting Or Helping Your Marketing Strategy By Owning Multiple Sites

By Aaron Wall

Hurting Or Helping Your Marketing Strategy By Owning Multiple Sites: It's not about employee rights

Hey I rank #1 and own the exact match URL so I must be the guy, right? Well maybe (just don't ask Matt!)...but bonus good deal for me on getting the feature, other than some of the regretful out-of-context quotes that were attributed to me.

More recently, I was interviewed by a reporter from The Register named Cade Metz in When Google Does Evil, an article about the opaque world of AdWords. In the article I was referenced as a search marketing consultant, and the link points to search-marketing.info.

Call Today For a Free Domain Consult

Had that site not ranked for hundreds of AdWords related queries I would not have been asked to do the interview. But I just as easily could have moved the best content from that site over to this one. I appreciate the citation, but screwed it up on my end 2 ways:

wrong site: anytime featured articles from the mainstream media reference you it really helps if they mention your primary brand

weak reference point: there are about 100,000 search marketing consultants in the world. As long as thousands of people claim the same thing you do then your claim does not mean as much as it should. Anytime you talk to the media you want to promote a memorable identity. I had an easy identity when I was the author of the SEO Book, but now that I have changed business models I need a new identity statement for the media, and quick!

When you talk to the media do you make sure they reference the correct site? When you talk to the media what title do you claim that seperates you from the rest of your field?

Comments...




About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.


About UKceo
The UK's resource for Business Professionals

UKceo is brought to you by:

WebProNews.com Jayde.com
MarketingNewz.com SalesNewz.com
CareerNewz.com InvestNewz.com
eCommNewz.com WebsiteNotes.com
AdvertisingDay.com ManagerNewz.com
SearchNewz.com CRMNewz.com




-- UKceo is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2008 iEntry, Inc. All Rights Reserved | Privacy Policy | Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article


Unsubscribe from UKceo.
To unsubscribe from UKceo or any other iEntry publication, simply send an email request to: support@ientry.com
UKceo Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact UKceo News Archives About Us Feedback WebProWorld Forum

0 comments: