Friday, March 28, 2008 by Mistlee
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| |  | Link Buying Replaced With Bartering
By Jason Lee Miller Here's a hard truth for the hardliners to swallow: Outlawing something sometimes has worse consequences than the thing outlawed. Or, as the mob tried to tell Congress once: Prohibition's a bitch.
Pardon my French. I'm descended from Appalachian bootleggers.
Google's recent and notorious hard line stance against paid links is resulting in something quite predictable: The disaffected are leveraging every back-alley strategy they can think up. At least it doesn't involve exploding trailers, tripwires, or bullets.
Andy Beard was a bit of a pioneer on the link-laundering front; his (complicated) strategy for masking paid links got some attention last month. But simpler tactics are emerging, some inspired by Google itself.
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