Search Marketing Training Tips

Tuesday, April 15, 2008 by Mistlee

Can't see any images? - !

Click to Play

WebProNews Week in Review
WebProNews takes a look back at some of the more interesting headlines and stories of the past week. Some topics covered are a few new Google features, lots of...

Recent Articles

Online Marketing Heroes
Online Marketing Tips from experienced marketers can be gold and it's great when someone collates them into one handy resource. Lee Odden, down at Top Rank Blog, just published a great post where he has...

SES: How To Build Investment Interest
The first session I attended at Search Engine Strategies New York was How to Build Investment Interest in Your SEO/SEM, featuring Patricia Hall with Hallmark Capital. Hall's firm is an independent investment company ...

Do You Pass The Web Marketing Ethics Test?
In recent years, companies have become hyper-aware of the increased scrutiny on corporate ethics. Enron and other poster children for bad behavior have dominated headlines and attracted unwanted government attention. But, as famous marketer Al Jolson once put it...

One Trend Most Marketers Are Ignoring
Not everyone is a content creator. Open up any report of statistics on social media, and you will usually see some standard ratio of content consumers to content creators that typically ranges from 1 in 10, or less.

Marketing Lessons Learned From CES
I spent a week at what is probably the largest tradeshow in the world. The sheer size of CES means that information overload is inevitable, and the consistent challenge for any exhibitor at a show like this rising above the clutter. If you think about it, this...

Webkinz And Marketing To Children
Being intimately familiar with WebKinz World, I have been fascinated with the development of this network, mainly for the standpoint of the marketing. My familiarity? Our household is directly in the...


Search Marketing Training Tips

By Manoj Jasra

Recently I have been involved in creating a search marketing training program which some very clear objectives:

• Help new search marketing strategists get up to speed quicker

• Allow them to work on billable client work sooner/more efficiently

• Get them prepared to participate in high-level brainstorming strategies

As much as I can teach the new strategists, I have learned it's as important to learn from them to continually tweak and improve the program. Below I have outlined 3 steps to creating a stronger search marketing training program.

Constantly Reading, Sucks:

Providing course material to your trainees is important but don't overload them with constant reading. There will come a time where their ability to absorb content through line and lines of text will simply run out.

I suggest mixing up the textual content with audio and video, additionally I recommend you introduce scenario based training. Scenario based training is way for trainees to get their hands dirty with tasks that they will face on a day to day basis. If you're providing training for an agency or even in-house training, create tasks that are related to current issues that the company is facing, you never know what kind of innovative ideas some fresh minds could come up with.

Become An Inbox Favorite -
Download The Free White Paper

Create a Relationship:

When you're training someone it's important that you create an open door policy right from the start so that your student(s) can approach you with any questions related to the training program or search marketing in general. Throughout the training program, schedule some regular time with your students to ask them how they're doing with course material. This will keep the students stay engaged with the training program and help you design a course which is custom rather than "cookie cutter."

Get Feedback:

Your search marketing training program is not going to be perfect right off the bat and it may not be perfect for a while, but the idea is to continually tweak your program with feedback from the people who are undertaking the training. Whether it's your clients or your co-workers, it's important to get their comments/suggestions in-relation to the course content, their ability to understand the concepts, the level of difficulty of the material and the relevancy of the course material to real-life business situations.


About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.
About MarketingNewz
MarketingNewz delivers news, opinion and hands-on expert advice to online marketing managers so they can implement successful marketing plans. We've been there from the beginning and understand The Evolution of Online Marketing.

MarketingNewz is brought to you by:

-- MarketingNewz is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2008 iEntry, Inc.  All Rights Reserved   Privacy Policy   Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article

Unsubscribe from MarketingNewz.
To unsubscribe from MarketingNewz or any other iEntry publication, simply
send an email request to: