News

• The growing pressure to manage customers across products and cross channels.
• More demanding consumers who expect their service providers to remember them and their preferences.
• Growing restrictions on the kind of unsolicited mailings and calls allowed in most countries.
• A real-time, no waiting culture, especially among younger more net-savvy consumers.
• Awareness of the waste inherent in traditional bulk mailings at a time when consumers want companies to act more "green".
• Margin pressure for multi-product/multi-service companies facing competition from newer, more focused competitors offering just one excellent-value service or product
• Competitive pressure as some companies get their act together

• More up to date data is required, with less latency, and real-time decision making is often needed.
• Integration with multiple, often very different, systems is essential to ensure consistency across channels.
• Regulatory compliance, and company policy enforcement, must both change to support the new approach
• Bulk junk mail may be irritating but junk event marketing is even more annoying and so precision in targeting and segmentation is critical
• As always, cost is an issue.

• Using EDM to deliver event-based marketin
• What's old is new - personalization is back
• Using EDM to improve marketing operations
• Data Mining, Predictive Analytics and Markets of 1
• Live from InterACT: What's Next? The "Best Next Action"