Thursday, April 24, 2008 by Mistlee
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 | Small Business Marketing Unleashed!: Mack Collier
Mack Collier, the Founder of The Viral Garden, spoke with Abby Prince at Small Business Marketing Unleashed in Texas. Collier discusses blogging for your business. He gives the elements of a good blog and explains the best way to grow your blog.
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|  | | |  |  | | |  | Not All Traffic Is Created Equal
By Jason Lee Miller For a long time there's been a certain amount of obsession among webmasters about building traffic—any traffic—for websites. But really, especially if you're location-based, the focus should be on building the right traffic.
Of course, search takes center stage in that struggle, but more recently social media sites like Digg.com and BoingBoing have captured the imaginations of traffic-obsessed marketers. Here's what many of them discover, though: traffic bursts from those sites do little for sales.
That's because most that show up at your website's door aren't looking for your site, product, or service specifically; they're looking to graze and move on. Seth Godin reports that 75% of "unfocused visitors" bounce within three seconds, leaving the webmaster with more server issues than increased sales. He calls this "silly traffic."
That's not to say there's no benefit in traffic bursts. If you run a content site, i.e., content is the product, then boosts to your traffic numbers and pageviews only help the business. Cracked.com, for example, seems to have really mastered the Diggbait game with list articles and titles like "The 11 Most Unintentionally Gay Rap Lyrics Ever." If Cracked sold merchandise (and they might, I didn't check), the Digg Effect can only help that side of the business, too.
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