| 04.29.08 How To Create Stronger Lists By Manoj Jasra If you ever look on social media sites such as Digg, Delicious or Sphinn you'll notice that many of the most popular items that get submitted are lists. People seem to really appreciate the simplicity of lists and also have an easier time going throw their content, hence their immense popularity. In fact, I would have to say that 80% of my most popular articles on Sphinn have been lists. But what makes a good list? Below I have suggested 5 ways in which you can create a strong list which will provide added potential to get Sphunn or Dugg: Subject is Key: You can't simply create a popular list out any subject, for example, who would want to read the top 50 types of door knobs? Pick topics that will help people in their research, are "hot" in your industry and that are easy to relate to. How Many Items? Should you go top 5, 10 or top 100? I suggest you mix it up a little, if you're going to do 100 items in your list make sure you can keep your readers engaged for that long. If you're doing 3 or 5 make sure there is enough "meat" in your content.
External Links: I find that if you link out to other websites within your list there is a better chance for your list to grow in popularity. The owner of the site you linked to will recognize the incoming link and potentially spread the word for you as well. Always Nice to Share: If you think you've outdone yourself with a great list then be sure to pass it around with to your colleagues as well as some notorious bloggers in your industry. Getting a prominent Sphinn or Digg user to vote for your story always helps too. Ever try Video? Lists are not only meant to be done in text so I suggest you add some flavor into your routine by putting out a list using video. Video is different, fun and allows you to share the inner actor in you. Comments About the Author: Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process. Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications. |
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