Search Marketing Training Tips

Tuesday, April 15, 2008 by Mistlee


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04.15.08

Search Marketing Training Tips

By Manoj Jasra

Recently I have been involved in creating a search marketing training program which some very clear objectives:

• Help new search marketing strategists get up to speed quicker

• Allow them to work on billable client work sooner/more efficiently

• Get them prepared to participate in high-level brainstorming strategies

As much as I can teach the new strategists, I have learned it's as important to learn from them to continually tweak and improve the program. Below I have outlined 3 steps to creating a stronger search marketing training program.

Constantly Reading, Sucks:

Providing course material to your trainees is important but don't overload them with constant reading. There will come a time where their ability to absorb content through line and lines of text will simply run out.

I suggest mixing up the textual content with audio and video, additionally I recommend you introduce scenario based training. Scenario based training is way for trainees to get their hands dirty with tasks that they will face on a day to day basis. If you're providing training for an agency or even in-house training, create tasks that are related to current issues that the company is facing, you never know what kind of innovative ideas some fresh minds could come up with.

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Create a Relationship:

When you're training someone it's important that you create an open door policy right from the start so that your student(s) can approach you with any questions related to the training program or search marketing in general. Throughout the training program, schedule some regular time with your students to ask them how they're doing with course material. This will keep the students stay engaged with the training program and help you design a course which is custom rather than "cookie cutter."

Get Feedback:

Your search marketing training program is not going to be perfect right off the bat and it may not be perfect for a while, but the idea is to continually tweak your program with feedback from the people who are undertaking the training. Whether it's your clients or your co-workers, it's important to get their comments/suggestions in-relation to the course content, their ability to understand the concepts, the level of difficulty of the material and the relevancy of the course material to real-life business situations.

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.
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