Optimizing Automated Communication Strategies

Wednesday, February 13, 2008 by Mistlee

Optimizing Automated Communication Strategies

By Aaron Wall

When someone hits you up with a commercial email you never asked for that is spam. But there are other types of automated communication which have the opportunity to suck, or the opportunity to be helpful. Call customer support for a Fortune 500 monopoly and you will see the wrong end of selfish automation. Numerous third party solutions are dedicated to balancing these selfish relationships.

It is easy to write off fields you don't understand. seo=spam, email marketing=spam, affiliates=spam, public relations=spam. But just because you have never used a technique does not mean that it is spam. In much the same way that communication can be selfish, communication can also be meaningless, or offer the bare essentials needed to be utilitarian. Every channel and every interaction is an opportunity, and every interaction has costs. In the past the welcome email for joining SEO Book said something like this:

!username,

Thank you for registering at !site. You may now log in to !login_uri using the following username and password:

username: !username
password: !password

You may also log in by clicking on this link or copying and pasting it in your browser:

!login_url

This is a one-time login, so it can be used only once.

After logging in, you will be redirected to !edit_uri so you can change your password.

-- !site team


I recently changed it to:

Hello !username,

Thank you for registering at !site. You may now log in to
!login_uri
using the following username and password:

username: !username
password: !password

After logging in, you will be redirected to
!edit_uri
so you can change your password.

-------------------------------------------------------

Please introduce yourself here
http://www.seobook.com/introduction-thread-who-are-you-
what-do-you-do

And fill out your user profile. My profile is here if
you want to take a look
http://www.seobook.com/user/aaron-wall
By default your user profile includes a couple Google
gadgets that make it easy to do competitive research.

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You can read the latest SEO news and participate in the
discussion here http://www.seobook.com/blog

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