Press Release Definition

Tuesday, February 19, 2008 by Mistlee


Can't see any images? - !




Click to Play

Google Urchin Examined
The recent release of Google Urchin raises a few questions for Google. WebProNews Reporter Abby Prince compares Google Analytics and Google Urchin...

Recent Articles

Nearly Everything Is Getting Cheaper Except Marketing
Open source content management solutions like Drupal get more powerful each day. But everyone has access to it. Firefox has extensions like Firebug that allow you to test modifying page layout or CSS in real time.

Technology Use In Small Business
Tech 'Solutions' Your Small Biz Can't Use... A lot of highfalutin software and gadgets aim to help you run your company, but too little of it is suited for a small business environment - Gene Marks Business...

50% Of Agency Relationships Last Less Than 2 Years
Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including...

Forgetful Micromanagingr
Sometimes you run into management that is an interesting mix of styles if not a weird almost contradictory management style like the forgetful micromanager.They want to know everything...

Skills Can Be Taught, Personality Is Forever
"Skills can be taught, personality is forever." Employers are putting an increasing focus on employee personality to ensure that they can work within the team framework, and have a better understanding of the job...

02.19.08

Press Release Definition

By Neville Hobson

Richard McManus recounts an email exchange with Business Wire in which the news distribution service said companies and marketers can use Business Wire to bypass journalists and bloggers to get into key news sources like Techmeme and search engine results.

Is it true? asks Richard, who proceeds to answer his own question:

[...] I think it's a fair claim - and there's no reason why Business Wire shouldn't feature in Techmeme if it is 'breaking' news stories or is being linked to by bloggers. In fact it does indeed route around blogs that simply regurgitate PR - which is a good thing in my book!

Richard posted a snippet from a Business Wire email:

[...] [the email] stated that "with a team of engineers and coders, press releases have not only gone 'public' but they are embedded with multimedia and infiltrate search engine and social media flawlessly."

That snippet sounds a lot like the social media release, of which much debate continues and which has yet to gain wide acceptance.

I think the SMR should and could play a significant role in communication outreach as the structure and format that's developing is, in my view, far more useful to both the creators and the consumers of the content.

Try a Better Way Today. Try WebEx PCNow

But in terms of traditional press releases, I'd agree with Richard's view in the sense that Business Wire is a conduit for mass dissemination of news/information generated by others.

In the case of Techmeme, if a story is noticed by whatever means Techmeme uses to notice such things, that story will get into Techmeme no matter the source - Business Wire, the originator, whoever.

That's how it's supposed to work, right?

Richard also makes some good points on what he sees as journalism's (and blogging's) value-add.

The best part of his post, though, is this quote from Techmeme founder Gabe Rivera:

[...] Press releases are kind of like poorly-written company blog posts, which also have a place on Techmeme.

A definition for today!

Comments


About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.

About ManagerNewz
ManagerNewz is a collection of news, editorials and advice for ebusiness managers seeking to stay informed about the latest trends and topics in their fields. News and Advice for eBusiness Managers

ManagerNewz is brought to you by:

ActivePro.com EnterpriseWebPro.com
AdvertisingDay.com EntrepreneurNewz.com
CareerNewz.com ERPupdate.com
CRMNewz.com InsideOffice.com
EcommNewz.com InvestNewz.com
NetDummy.com SmallSiteNews.com


-- ManagerNewz is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2008 iEntry, Inc.  All Rights Reserved   Privacy Policy   Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article


Unsubscribe from ManagerNewz.
To unsubscribe from ManagerNewz or any other iEntry publication, simply send an email request to: support@ientry.com
News and Advice for eBusiness Managers ManagerNewz Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact ManagerNewz News Archives About Us Feedback

0 comments: