Ten Ways To Convert Your Clicks

Friday, February 15, 2008 by Mistlee

Ten Ways To Convert Your Clicks

By Navneet Kaushal

Won't it be just wonderful that every click that we get on our sites would turns into a customer. Afterall we work hard only to get more customers. Every visitor is a potential customer, so it is important that every click that we get must turn into a customer.

But 'how' that is the question. YSM here has offered ten landing page tips to turn your visitors into customers:

Ten tips to convert your clicks:

1. Tell them why they should buy from you

Clarity of your value proposition is the most important factor in determining whether a customer buys from you or not. Ask yourself the question: "Why should I buy from this site?"

2. Keep 'em with you

Protect your landing pages from the #1 threat to conversions: site flow disruption. After identifying a unique and compelling Value Proposition, you must ensure that you express it throughout your sales process in a clear, consistent and compelling way. Eliminate site flow disruption to help maximize conversions.

3. Don't try to say too much

Don't clutter your landing page with unnecessary details. Instead:

• Clearly state your key message using as few words as possible

• Use summary descriptions, sub-headings, bulleted lists and short paragraphs

• Adopt a standard one-column format for easy reading.

4. Make it simple

Improve the user experience with a site that is easy to navigate. A simple page layout that employs a clean visual and straightforward design is best. Here's how:

• Design your site with a clear hierarchy with color and contrast for easily legible text

• Use meaningful and high-quality graphics (don't clutter with too many)

• Use breadcrumbs to let visitors know where they are on your site

• Employ a clickable logo that takes the visitor to your homepage

• Use color to distinguish between visited and unvisited links.

Just as important, make sure you don't:

• Employ horizontal scrolling

• Direct links to new browser windows

• Have flash-based content unless required.

5. Call them to action

Focus on one primary action per screen (don't stuff too many products onto one screen). Make the call-to-action button clearly visible without having to scroll; don't bury it under pages of information. Consider using tabs or a pop-up box to consolidate information.

6. Get specific

Provide product details and a large product image while displaying incentives-such as free shipping and warranty information-high on the page and close to the product. Don't discourage visitors by asking them to register on your site.

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