Is Search Marketing Different for Multinationals?

Thursday, February 7, 2008 by Mistlee

Is Search Marketing Different for Multinationals?
I got an e-mail recently from someone at a large, multinational company who is in a quandary. They've had some success with their U.S. Web marketing, but now each of the country teams in the company are demanding help. What are the best ways to manage a multinational Web site presence?
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