Google Analytics - Search Traffic Accuracy?

Thursday, February 14, 2008 by Mistlee

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Our featured post today comes from arthurakay, who wants to know if Google Analytics accurately reports traffic coming from the various search engines. He has been writing a report on a client over the last month, using data gathered from his log files. To learn more about arthurakay's problem and see if you can help click here!

As for the remaining posts, the first has a file extension question. The second needs suggestions on the placement of a registration form. And the last post is having some technorati tag problems.

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Google Analytics - Search Traffic Accuracy?
Google Analytics - Search Traffic Accuracy?

Does Google Analytics accurately report traffic coming from the various search engines?

I have been writing a report on a client over a one month time frame using data gathered from our log files. I was curious to see how that data stacked up against Google Analytics, and here's what I found:

- Google over-reported its own referrals, though just slightly.
Our log files showed 221 referrals. GA showed 227.

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