Blogging Tips And Strategy

Wednesday, February 13, 2008 by Mistlee

Blogging Tips And Strategy

By Manoj Jasra

The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging.

This doesn't surprise me because blogging is an excellent way to manage PR, offer technical support as well as interact with users. In 2008 Blogging will be about refining your content and applying strategies to help distinguish your blog from the thousands in your vertical. Below are 6 great tips from the past to help with your blogging strategy in 2008.

URL vs. Title: The URL of your post doesn't have to be the exact same as the title of your post. Creating a custom URL allows you to insert additional keywords which can benefit your post from a search engine perspective. Some blogging platforms such as WordPress allow you to define a custom URL for a post (also known as the post slug) whereas platforms such as Blogger construct the URL by taking the post's title word for word (it also applies a character limit for the URL). For platforms that don't allow custom naming I recommend creating a keyword rich title initially and then after posting, changing it to something enticing to draw in readers.

Interlinking of Top Posts / Hot Topics: As a blogger you will occasionally write a post which will considerably outperform your other posts OR you will blog about a hot topic in your industry which you hope will perform well in the search engines. For both cases, a good idea is to hard code keyword rich links to these posts on your blog's side bar or in your footer so that they receive added attention from search crawlers and readers.

Re-Ignite Past Posts: Staying on the topic of hot posts, it is often a good idea to keep the momentum rolling on popular topics by updating their content or adding 2nd and 3rd parts to the original post. What has worked well for me in the past is to create a 3 or 4 part series on a popular topic and then combine all the posts into a PDF which readers can download.

Yahoo/Google Finance: When writing about publicly traded companies it is a good idea to mention the company's full name or even their stock symbol. Many times these types of posts get aggregated into a given company's news section of their Google/Finance page which leads to more readers coming back to your blog.

The Importance of Variety: Offering posts which vary in length, topics, format (lists vs. news vs. opinion vs. interviews), or content type (images vs. video. vs text) can prolong the life of your readers. Mixing up your posts will keep your readers coming back rather than being bored by the same old content day after day.

Relationships with Companies/Bloggers: It is important to have relationships with companies or their PR firms because they will potentially release information to you before it goes to the public giving you an edge on your competition. Additionally, companies can offer you access to software/services during test periods before it is officially released.

Relationships with other bloggers is key because they can help you spread the word on your most potent posts as well add value to your blog by guest blogging from time to time.

If you're looking to kick start your blogging in 2008, check out our Blog Setup and Configuration Services.

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