| Recent Articles |
Build A Simple Adobe AIR Desktop Application...
I spent a some time recently preparing for the Adobe AIR & Flex 3 Launch Event at my ColdFusion user group. One thing I wanted to show people was how to build a simple Adobe AIR Desktop Application using HTML...
Adobe Launches Director 11
Adobe has announced the availability of the latest version of Director-Adobe Director 11. With Adobe Director, Multimedia Designers and Developers can author once and publish their content for the the web, CD/DVD and the desktop simultaneously. It is...
Generalizations About Software
A reader commented that MySQL isn't "enterprise ready", to which another reader wrote: "I hate it when snobby DBAs or managers scoff at MySQL as if it isn't ready to play with the big boys. Google called...
Commercial & Open Source Still Not Antonyms
Over the last few days I have just been reading my news alerts on commercial open source and I found out that someone still thinks it sounds like a contradiction in terms, others question about how open commercial...
5 Free SEO Tools For Web Developers And Marketing...
There are a lot of tools out there for web developers and marketers that do all kinds of different things. It is hard to know what is important and what isn't important when you are using some of the tools available. When it comes down to it, the best way to get search traffic is...
|
| 03.05.08
Facebook Application Developers
 By Andrew Wee
In a couple of hours time I'll be on the panel at the second Singapore Facebook Developers Garage, which features the topic: " Marketing and Monetization of FB Applications: Hype or Goldmine?"
The session moderator Bernard Leong has posted a kickoff post: Marketing and Monetization of Facebook: Prologue
If you've spoken to me or exchanged emails, you'll know that I'm a pragmatist at heart. Having see the rise of the dotcoms and dot-crashes soon after, I'm certainly not in this application if the end result of facebook monetization is mere "hype".
Talking to Jason Bailey, whom I'm helping to launch his $uperRewards FB monetization system, I've seen the applications and case studies of successful FB applications which are making $100,000 - $200,000 a month.
These applications are probably in the top 5% of Facebook applications that turn a profit and a huge profit at thatand the reality of any capitalist society is that you must benchmark yourself against benchmark yourself against the leaders, rather than the other 90% of Facebook developers who are merely scrambling to find two nickels to rub together
A business must be able to generate positive cashflow and must be able to sustain a comfortable lifestyle for the application creators. Anything less and you're running a charity.
Let's break this down for a moment
An "average" application might generate $10,000 to $15,000 a month, which could be fairly reasonableuntil you break that $15,000 by 30 days, or $500 a day.
$15,000 a month or $500 a day, with an assumption of 50,000 daily active users means you are generating 1 cent per daily userthat's pretty pathetic
-
Instead, if you want to go big with Facebook Applications, you need to define your goal and reverse engineer the process.
I think $100,000 per month is a decent benchmark. (as a starting point)
With an average of 100,000 daily active users that's an average revenue per user (ARPU) of $1 per user per month.
Which is going to be hard to achieve if you're using "traditional monetization" routes like CPM (pay per 1,000 impressions) or CPC/CTR (pay per click) methods like most applications are doing.
Some of Jason's findings:
Continue reading this article.
About the Author:
Andrew Wee is an Asia-based Internet Marketer focused on blogging, social traffic generation and affiliate marketing. Previously rated as one of Asia's top technology journalists, Andrew covers breaking news and industry developments at WhoIsAndrewWee.com
|
0 comments:
Post a Comment