Friday, May 2, 2008 by Mistlee
Can't see any images? -! | Recent Software | | NotifyThem With NotifyThem application you will be able to deliver messages via your network. | | Songview Songview is a worship song projection software for churches. Moreover, this software has been designed to be as easy to use as possible. | | HyperNet Browser With HyperNet Browser you can safely surf the web and automatically scan and store websites locally on your hard drive. | | | | The Premier Event for Search Engine Marketing & Optimization - Register Now | | | ABC.com To Test Running More Ads Online By Mike Sachoff Disney-ABC Television Group will begin testing next week of running multiple ads with longform online videos on ABC.com.
"It would be premature for us to say people only want one ad," Albert Cheng, executive vp digital media at DATG, told THR. "It's a likely sort of thinking, but we want to push it a little bit to see how it would go."
By increasing the amount of ads online ABC.com hopes to generate as much ad revenue as it does from its on-air programming. Cost-per-thousands are usually higher online because of the targeting of Internet ads, but TV has a much larger audience.
ABC.com's traffic is in line with other broadcasters, but it leads in time spent on the site. It leads its closest competitor, CBS, by three times as much for time spent. The average time spent on ABC.com in March was 47.5 minutes, according to Nielsen. Click to Read More | | | | | |
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