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Friday, May 2, 2008 by Mistlee

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Small Business Marketing Unleashed: Jennifer Laycock

The team behind Search Engine Guide and Small Business Brief organized the first ever Small Business Marketing Unleashed Conference in Houston, Texas.
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The Premier Event for Search Engine
Marketing & Optimization -
Register Now To Test Running More Ads Online
By Mike Sachoff

Disney-ABC Television Group will begin testing next week of running multiple ads with longform online videos on

"It would be premature for us to say people only want one ad," Albert Cheng, executive vp digital media at DATG, told THR. "It's a likely sort of thinking, but we want to push it a little bit to see how it would go."

By increasing the amount of ads online hopes to generate as much ad revenue as it does from its on-air programming. Cost-per-thousands are usually higher online because of the targeting of Internet ads, but TV has a much larger audience.'s traffic is in line with other broadcasters, but it leads in time spent on the site. It leads its closest competitor, CBS, by three times as much for time spent. The average time spent on in March was 47.5 minutes, according to Nielsen.

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